Kodiak Cakes is a good example of a firm that went from having very meager beginnings to becoming a countrywide company now valued at more than $200 million.

Kodiak Cakes competes in a crowded market of health foods with little differentiation. The protein pancake mix is the company’s most well-known product.

Several health-related companies, such as Optavia and Herbalife, have been the subject of our reporting.

Founded by Joel Clark, CEO of Kodiak Cakes, the company was named after him. In his previous life, he earned a Bachelor of Arts in Economics from the University of Utah.

They set out to create a nutrient-rich, non-GMO alternative to what was currently available on the market.

To focus on Kodiak Cakes, Joel quit his consulting job in 2004 and sold the company to a new owner. A year later, in 2012, it was made available to consumers.

Oatmeal, frozen waffles, frozen pancakes, protein bars, brownies, and food syrups are some of the company’s offerings.

They became a household name after appearing on Shark Tank with Joel and Cameron. In approximately 2016, Kodiak Cakes brought in $16 million in sales.