If you’re looking for a particular brand of dog tags, go no further than SlideDog. Each title is fabricated from indestructible, water- and noise-resistant silicone. They are also available in a wide range of eye-catching hues, from hot pink to emerald green and deep blue. You have many color options, from hot pink to forest green. The information can be printed directly onto the tag for easy readability.
Silidog Net Worth
Since the pitch, the company has continued operations, and its net value may have increased from the initial $666,667 valuation.
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Who Is The Founder of Silidog?
Michael Lickstein established Silidog. He is a consummate professional with a magnetic demeanor. He has extensive commercial experience before the establishment of the organization. Michael’s first work was as an intern at the University of Florida’s Institute for Innovation and Entrepreneurship.
Adopting a stray puppy inspired Michael to think of the concept. The dog’s tags kept getting tangled up because it continually scratched away at fleas. From then on, the idea of a speechless dog tag began to dwindle.
He launched the business in 2015 after successfully crowdsourcing $11,357 on Kickstarter. Michael has a soft spot for a canine that was a pet-raising sensation back in high school.
He was tempted to manufacture some goofy dog tags when a friend brought him a dog that had been tossed from a moving vehicle. Bentley, the dog, was optimistic that Mr. Lickstein was the one for him. He established the company with the support of his pals out of his parent’s garage.
Competitors of SiliDog
Looksur, L.L.C., Lowest Price Merchant, Inc., Bitsy Bottom, LLC, and Chic Deux Boutique are some of SiliDog’s main rivals.
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Is SiliDog Dead After Its Pitch on “Shark Tank?”
In episode 806 of “Shark Tank,” Michael Lickstein pitches the idea of his next-generation dog tag business, SiliDog, to the show’s investors in exchange for a $100,000 investment for 15% interest in the company, which he estimates to be worth $666,667.
With the additional capital, he intends to contact significant pet retailers and ramp up manufacturing. Some Sharks were interested, but the deal was finally made with Lori Greiner for $100,000 plus 30% equity and a $0.50 royalty on each unit sold.
Whatever Happened To SiliDog After Shark Tank?
The “Shark Tank” segment on ABC‘s “The Shark Tank” is designed to help entrepreneurs realize their goals. In episode 806, the fifth episode of Season 8, the founders of Silidog, a firm that produces silicon-based id tags for dogs, cats, and other pets, pitched their concept to the Sharks.
Silidog tags are unlike metal-based items since they don’t jingle when a pet moves or scratches itself. Unlike conventional labels, the printing on Silidog tags never fades due to age, wear, or rubbing. They are also large and straightforward, and specific product versions even glow in the dark.
The brand was launched in 2014 by Mikey Lickstein, who was inspired to make the goods by his rescue dog Bentley, who would wake him up in the middle of the night by scratching his skin and creating a metallic jingling sound.
By the time Silidog came to “Shark Tank” seeking $100,000 in exchange for 15% equity in the company, its products had already been sold in 30 stores, vet’s offices, and animal shelters (per its official website). Investors were so impressed with the tags that a bidding war ensued, with the competing Sharks each wanting a more prominent ownership position in the company.
Lori Greiner’s offer of $100,000 for a 30% ownership in the company plus a $0.50 royalty on each tag until she made her investment back won out over competing bids from Robert Herjavec, Barbara Corcoran, and Kevin O’Leary. Fans of the show are probably very interested in learning if Silidog is successful after all that boardroom drama.
