Scooter Braun Net Worth 2023: Why is He So Successful?

American businessman Scooter Braun has a diverse range of interests in the media and music industries. He was born in 1981 in New York City and went to college in Atlanta, Georgia. Scooter played basketball while he was an undergraduate, but his true passion was planning events. As his skills improved, he was hired to plan the after-parties at each stop on the Anger Management Tour, which starred Eminem and Ludacris.

Scooter Braun Net Worth 2023: Why is He So Successful?


Scooter Braun’s Net Worth?

American music manager Scooter Braun has a $500 million fortune. Justin Bieber helped establish Scooter Braun’s career. In 2006, Scooter found Bieber on YouTube when he was just 12 years old. Scooter established an empire that presently includes artist management, song catalog investments, and much more on the back of Justin’s great career success. Scooter sold Ithaca Holdings, his music investment company, to a South Korean group in April 2021 for $1 billion. Later in this essay, we’ll talk more about these transactions.

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Scooter Braun’s Early Years

On June 18, 1981, Scott Samuel Braun, the father of Scooter, was born in New York, New York. During his time in school, Braun was a productive athlete and a recognized filmmaker. He started planning events while still a student at Emory University. He was invited to plan after-parties for celebrities like Britney Spears, Eminem, and Ludacris since his events became so well-known.

After that, he received an offer to join Jermaine Dupri’s So So Def Records. While he was still a college student, he rose to the position of executive director of marketing. After his junior year, Scooter quit school to concentrate on his career. He oversaw all of Britney Spears’s Onyx Hotel Tour events as well as NBA events.

His negotiation of a $12 million promotional deal between Ludacris and Pontiac was one of his major early triumphs. By the agreement, Ludacris featured his song in a Pontiac commercial and drove a Pontiac in one of his music videos.

Scooter Braun’s Finding Justin Bieber

In 2006, Scooter was given a YouTube video of Justin Bieber, then 12 years old, singing a Ne-Yo cover. Scooter got in touch with Justin’s mother Pattie and persuaded her to pay a trial visit to him in Atlanta. He persuaded Justin and Pattie to relocate from Canada to the United States after working with them for several weeks. Once in the US, Scooter introduced Justin to several musicians, including Ludacris, Usher Raymond, and Justin Timberlake.

Then, Usher persuaded L.A. Reid, his mentor, to sign Justin as the first singer under the newly established Raymond-Braun Music Group to a deal with Island Def Jam. As you probably already know, Justin Bieber went on to become one of the biggest pop stars in the world, selling millions of albums and singles all over the world.

Scooter Braun currently runs his record label, Schoolboy Records, in addition to working largely as a talent manager. Asher Roth, Cody Simpson, Ariana Grande, Martin Garrix, Carly Rae Jepsen, Psy, The Wanted, Tori Kelly, and numerous others are among his clients. At the International Music Industry Awards in 2016, Braun was recognized as the Best Talent Manager.

He was featured on the cover of the Forty Under Forty issue of Billboard magazine in 2012. The next year, he once more shared the cover with Guy Oseary and Troy Carter. Braun got the Humanitarian Award for his charity work at the 2016 Billboard Touring Awards. School Boy Records also represents CL, Rixton, The Black Eyed Peas, Todrick Hall, Karlie Kloss, Cody Simpson, Lil Dicky, The Knocks, Madison Beer, and Cruz Beckham among other acts.

Personal Life Settlement for Divorce

In 2014, Scooter Braun wed Yael Cohen, a philanthropist and health advocate. Before he filed for divorce in July 2021, they had three children together. In September 2022, their divorce was legally formalized. Scooter paid Yael a $20 million equalization payment as part of the conditions of their divorce settlement, and he also agreed to pay her $60,000 per month in child support.

Yael kept their $30+ million Brentwood home (which will be described in more detail later), along with several works of art, financial records, and a Land Rover Defender. Scooter left with his post-separation $65 million Brentwood property, a $40 million Gulfstream G450 private jet, and more than 100 works of art with a combined market value of over $100 million.

Scooter Braun’s Real Estate

Scooter and Yael paid $13.1 million in November 2014 to buy a mansion in Brentwood, California. David and Diane, Yael’s parents, have lived across the street in a $12.5 million home since 2018. Scooter and Yael paid $18 million off-market for the neighboring home in January 2020. John Travolta and his wife Kelly Preston sold the house in 1993 for $3.5 million.

Scooter listed his former Sunset Strip house for sale at $4.6 million in 2014. He put a second Los Angeles house on the market for $11.6 million in 2014. The price he paid for this home in 2011 was $5.7 million. In the past, they had a residence in Montecito, California. The house cost them $10.9 million to purchase in 2014, and they sold it for $28 million in September 2021.

A few months after requesting a divorce, in September 2021, Scooter purchased a $65 million mansion in Brentwood. Scooter sold a waterfront home in Austin, Texas, for $18 million in February 2022. Two years earlier, he had secretly paid an undisclosed sum for the house. Ellen DeGeneres sold Scooter her Montecito house, Villa Tragara, for $36 million in September 2022. Here is a tour of that home in video form:

Scooter Braun’s Holdings Ithaca LLC

With the help of $120 million in venture capital funding secured from companies like Spotify and Uber, Scooter established an investment and holding company named Ithaca Holdings LLC in 2010. The Carlyle Group, a private equity firm, invested in Ithaca as a minor shareholder in 2017.

2019 will see Carlyle Group infuse another significant round of capital valued at $800 million. Braun is still, according to reports, the dominant owner after the investment. Ithaca is the owner of businesses in a variety of sectors, including technology, entertainment, and television.

Scooter Braun’s Taylor Swift’s discography

On June 30, 2019, it was stated that Scooter and Carlyle had come to an agreement for Scooter to buy Big Machine Records for an estimated $300–350 million. Scott Borchetta started Big Machine in 2005. After seeing Taylor Swift, a 15-year-old singer, perform at a Nashville cafe, Borchetta discovered and signed her. Taylor’s first six albums as well as those by Sheryl Crow, Thomas Rhett, Florida Georgia Line, and Lady Antebellum were all acquired by Scooter as a result of the deal.

Swift immediately lashed out in public after learning of Braun’s purchase because she was angry both that she was unable to pay for the records herself and that they were given to a person she detested. Swift declared that she will re-record the masters, allowing her to greatly diminish the value of the original masters.

On November 17, 2020, it was revealed that Scooter had sold Taylor Swift’s back catalog to Shamrock Capital, an investment company formed by Roy E. Disney, a nephew of Walt Disney. According to reports, Braun paid more for the transaction than he did one and a half years earlier.

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Swift reportedly turned down a chance to acquire equity in her collection through Shamrock after realizing that the terms of the deal would permit Scooter to continue receiving royalties from her music for many more years.

Swift further stated that Braun offered to sell her catalog, but only if she agreed to sign a document forbidding her from ever again disparaging the music manager. Taylor allegedly told Shamrock that she still wanted to move on with her plan to re-record her master when she declined the partnership offer.


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