The “Mission: Impossible” series, spearheaded by the invincible Tom Cruise, is one of the most exciting and thrilling film series of all time. However, “Mission: Impossible 7: Dead Reckoning Part One’s” lackluster performance at the box office has prompted debate in the film industry.
Historical box office results have shown a strong correlation between films starring Tom Cruise and those produced by Paramount Pictures.
High hopes were placed on “Mission: Impossible 7” after the smashing success of “Top Gun: Maverick,” as it was expected to maintain the series’ tradition of heart-thumping action and risky stunts. The combination of Tom Cruise’s reputation as a compelling leading man and the series’ proven track record inspired widespread excitement among industry professionals.
The Reasons for the Failure of Mission: Impossible 7
“Mission: Impossible – Dead Reckoning Part One” had a promising beginning, but it was plagued by issues that ultimately prevented it from becoming a commercial success.
The most significant issue was, without a doubt, the intense rivalry at the summer box office, when many meaningful pictures diverted audiences’ attention. Another way high expectations might backfire is when an artist feels pressured to top their previous work. This occurs when a film feels the need to outdo its predecessors.
At first glance, the film’s positive critical reception seems at odds with its commercial success. After receiving a high score on Rotten Tomatoes and being dubbed one of the most well-received movies 2023, the film’s box office performance was unexpectedly poor. However, the disparity between critical acclaim and commercial success demonstrates that different groups have varied preferences and that the market is dynamic and ever-shifting.
The Budget for Mission: Impossible 7 is Comparable to That of Indy
Paramount Pictures is expected to lose significant money on “Mission: Impossible — Dead Reckoning Part One,” the seventh installment in the Tom Cruise spy franchise.
“Dead Reckoning Part One” was one of the few projects that had to suspend production in the early days of the COVID-19 epidemic. At the same time, photography on “Dial of Destiny” began after guaranteed safeguards were put in place to prevent exposure and infections. Production was supposed to start in early 2020, but delays due to local limitations and confirmed instances of COVID-19 delayed the shoot until 2021.
As evidence of how committed the franchise actor was to the film’s success, a now-iconic leaked tape of Cruise berating crew workers on the set for not following COVID-19 protocols went viral. A recording of Cruise saying, “We are the gold standard,” was obtained by The Sun. “They’re making movies because of us back in Hollywood!” Although Paramount hesitated to give the film a $300 million budget, they ultimately did.
The film’s budget ballooned because of COVID-19 shutdowns and the creative team’s insistence on including a submarine in the movie, and Paramount CEO Brian Robbins told Variety that the studio was at a “stalemate” with Cruise and director Christopher McQuarrie over the issue. “It was a production issue, and it was about the scope of what was being asked for,” Robbins explained. Variety predicts that the seventh “Mission: Impossible” film won’t be profitable unless it earns more than $600 million worldwide.
The Release Date of Mission: Impossible 7 Was Not Ideal
The fact that “Mission: Impossible—Dead Reckoning, Part One” costs the most to produce is understandable. One of the most intriguing chapters in the “Mission: Impossible” franchise, on paper at least, the over three-hour-long picture is packed to the gills with violent action sequences and stunts.
The film’s domestic opening weekend took in $55 million and has made just under $165 million worldwide. Even though “Fallout” quietly topped $200 million during its sixth weekend in theaters, it is highly doubtful that this summer’s most improbable quest for Ethan Hunt (Tom Cruise) would surpass that mark.
The film has made $376 million worldwide, below “Mission: Impossible” standards, with China being the top international market with a haul of $45 million or more.
Variety reports that to turn a profit, “Dead Reckoning” would need to earn $600 million, while “Fallout” made over $786 million. Why is “Dead Reckoning Part One” disappointing compared to the standards set by the franchise? Several elements are at play, but reception is not one of them. “Part One” has garnered some of the franchise’s best reviews with a CinemaScore of A.
However, the film’s release in mid-July didn’t help since it competed with the box office smash “Barbenheimer.” The success of “Dead Reckoning Part One” was hindered because it couldn’t play in PLF (Premium Large Format) theaters because of these two movies.
There was also the contentious “Sound of Freedom,” which has made more money in the United States than the Cruise film. A more restrained budget would have allowed “Dead Reckoning” to turn a profit sooner.
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