Posts with enticing images of businesses striving to market similar services as you constantly flood Instagram users. Creative and unique posts can help you counter competitors and attract customers’ attention to your brand. These online marketing techniques will help showcase what your business offers and visual media is the most credible way to go.
Before beginning this venture, you must choose your approach, whether you want to build sentiment and tempt your audience by embracing meaningful memories of previous tours or build a chic Instagram feed. It is undeniable to say that a picture of smiling prior attendees on your tour bus is worth more than hundreds of lengthy paragraphs.
Sharing wholesome memories will convey the essence to potential customers significantly better. You can hire a photographer or take on the job for a more professional and formal approach. Take pictures of the picturesque locations you offer to visit on your tour. Clicking images of beautiful sceneries shouldn’t be a hurdle when you work in this field. You may use editing tools available on this platform to your advantage and adjust the color and sizing of images.
Another feature you can employ is posting stories. Though it presumably sounds useless to put effort into something that will disappear in 24 hours, it is an efficient way to channel your creativity frequently. So your audience doesn’t forget about you when you’re not posting.
Once your account starts grasping the crowd’s attention, you can consider sponsoring posts that will show up on feeds as advertisements. You can refer to various travel poster templates to make them compelling and enticing to your follower list and users all over the platform. You can resort to several services, such as PosterMyWall, with customizable templates to explore. Instagram allows you to post a variety of content in split seconds. Your goal as a business owner should be to use these tools effectively.
Upload video content
While a picture can translate your business’s purpose, adding all the details and sharing the journeys in action is impossible. To give customers a deeper insight into what they can expect if they opt for your tour bus service, you can use Instagram features and upload thorough videos. Make sure you’re only putting out quality content and not just posting for the sake of it.
You could post a tutorial on booking tickets on your tour bus and comprehensively explain the procedure so interested clients have a smooth checkout. Other video ideas can include behind-the-scenes content that shows your team of organizers, drivers, photographers, etc.
You could even vlog your journey and form it into a series according to locations. These vlogs, like mini vlogs, can be long, detailed, or brief snippets. This strategy is cost-effective, and you’ll only spend valuable time and effort.
Use relevant hashtags
Expanding your reach is essential to running a social media account overall. If you are posting quality content regularly but still aren’t noticing any progress, there’s a good chance your posts aren’t even reaching your audience.
Proper use of hashtags is one of the ways to manipulate Instagram algorithms. Most account managers undermine the importance of hashtags, but they are not to be taken for granted, as they can influence your growth immensely. Use hashtags relevant to your business, such as #landscapes, #tourism, #bustours, etc., to reach your intended crowd successfully.
You can take a step further and create your hashtags. Remember to be creative; this is a huge opportunity to engage with former clients and potential customers. You can run campaigns like Throwback Thursday with the hashtag #tbt, giving previous attendees a chance to reminisce about their experience and post pictures of places they visited on your bus tour.
Another way to bring traffic to your bookings is by organizing a contest where attendees use a specific hashtag to enter photos from their trip and win prizes such as discount coupons. You can also utilize hashtags to celebrate milestones; your business has a founding anniversary, or your Instagram account has reached a certain number of followers. These will keep interested personnel updated about the details and increase your search engine ranking.
Be consistent
Inconsistency is one habit you should avoid when promoting your business on Instagram or any other social media platform, as a fluctuating posting schedule will fail to keep people updated about your business. Your Instagram account represents your brand, and not having a consistent presence online won’t leave an ideal impression.
Handling an Instagram account isn’t only about posting pics and stories; you need to track your progress, be updated about your competitors, and build interpersonal relationships with customers to give them a reason to choose your service again.
Be in touch with influencers and interact with clients who tag you in their posts by reposting them on your stories, or a simple like could also do the job. These tasks shape a hectic schedule that is difficult and complicated to keep up with. Utilize social media scheduling to achieve consistency and secure a more significant number of attendees. PosterMyWall has a myriad of templates for you to look into.
Final verdict
Bus tours are relatively common, so having plenty of competition is something you’d expect before setting up your business. Regardless, there are plenty of scopes to personalize your service to stand out. Spreading the word about your business can be achieved through social media publishing affordably and reliably.
Instagram is one of the rising platforms, and promoting businesses is gradually becoming more common. Following strategies such as posting eye-catching visual content, attaining consistency, and encouraging testimonials and feedback to build a cordial relationship with clients will assist in profitably marketing your bus tour business.